Existing product / active development
The 74
A personal accountability and rhythm app built around a 74-day structure.
The structure
Eight areas of activity within one collective. They create space for different kinds of work, not eight mature standalone businesses.
01
Administrative, business and professional support.
Operating
A traditional, admin-heavy medical secretarial operation is being rebuilt with automation and AI-assisted workflows. The work reduces repetitive administration, improves efficiency, supports a leaner staffing model and strengthens margins. This practical AI layer can inform work elsewhere across the collective.
02
A practical capability applied through operating businesses, workflows and products.
Cross-collective capability
AI is applied through operating businesses, workflows and products across the collective. The medical secretarial transformation is the first practical example, with learning from that work informing what is developed elsewhere.
03
Digital products built around real behaviours and needs.
Existing product / active development
A personal accountability and rhythm app built around a 74-day structure.
Existing app / project
An interactive app designed to make American Mah Jongg easier to learn.
04
New formats, brands and business ideas.
In development
A sports-led concept with its own identity and website.
05
Physical products, sourcing and product development.
06
Ecommerce and direct-to-consumer activity.
07
Fulfilment, logistics and workflow infrastructure.
08
Acquisitions, unusual ideas and things that do not fit neatly elsewhere.
Some areas are active now, some are in development and more will emerge over time.