The structure

The Eight

Eight areas of activity within one collective. They create space for different kinds of work, not eight mature standalone businesses.

01

Services

Administrative, business and professional support.

Operating

Medical Secretarial Services

A traditional, admin-heavy medical secretarial operation is being rebuilt with automation and AI-assisted workflows. The work reduces repetitive administration, improves efficiency, supports a leaner staffing model and strengthens margins. This practical AI layer can inform work elsewhere across the collective.

02

AI

A practical capability applied through operating businesses, workflows and products.

Cross-collective capability

AI is applied through operating businesses, workflows and products across the collective. The medical secretarial transformation is the first practical example, with learning from that work informing what is developed elsewhere.

03

Apps

Digital products built around real behaviours and needs.

Existing product / active development

The 74

A personal accountability and rhythm app built around a 74-day structure.

Existing app / project

Mah Jongg Made Easy

An interactive app designed to make American Mah Jongg easier to learn.

04

Concepts

New formats, brands and business ideas.

In development

Collective Court

A sports-led concept with its own identity and website.

05

Products

Physical products, sourcing and product development.

06

Commerce

Ecommerce and direct-to-consumer activity.

07

Operations

Fulfilment, logistics and workflow infrastructure.

08

Lab

Acquisitions, unusual ideas and things that do not fit neatly elsewhere.

Some areas are active now, some are in development and more will emerge over time.